Make better decisions with clearer revenue
Practical, source-backed explanations for founders publishing revenue and buyers evaluating startups.
Revenue metrics
11 guidesWhat Verified MRR Means—and What It Does Not
Learn how revenue verification works, which permissions providers require, and why trailing-30-day revenue is not always subscription MRR.
GuideMRR vs ARR: Formulas, Examples, and Common Mistakes
Understand monthly recurring revenue, annual recurring revenue, and when trailing revenue should be reported separately.
GuideWhat Is MRR? Monthly Recurring Revenue Explained
Learn what monthly recurring revenue includes, how to calculate it, and the MRR mistakes that mislead founders and buyers.
GuideHow to Calculate Churn Rate: Customer and Revenue Churn
Step-by-step formulas for customer churn, gross revenue churn, and net revenue churn, with worked examples.
Live dataThe SaaS Metrics That Matter: A Founder's Reference
A practical reference to the SaaS metrics founders, investors, and buyers use, with formulas and how to read them.
GuideNet Revenue Retention (NRR): Formula, Benchmarks, and Pitfalls
Calculate net revenue retention correctly, compare it with gross retention, and avoid common reporting errors.
GuideLTV:CAC Ratio: How to Calculate It and What Good Looks Like
Calculate customer lifetime value, acquisition cost, and LTV:CAC, and learn why payback period often matters more.
Live dataWhat Is a Good Churn Rate for SaaS?
Context for SaaS churn benchmarks by segment and price point, and why your own cohorts matter more than averages.
GuideGross Revenue vs Net Revenue: Definitions and Examples
Understand gross and net revenue, refunds, fees, and discounts, and why the distinction matters for startup reporting.
GuideWhat Is TTM Revenue? Trailing Twelve Months Explained
Calculate trailing-twelve-month revenue, compare it with run rate and ARR, and use it in valuations.
Live dataSaaS Quick Ratio: Formula and How to Interpret It
Calculate the SaaS Quick Ratio from new, expansion, contraction, and churned MRR, and learn its limitations.
Valuation
4 guidesHow to Value a Micro-SaaS Business
A practical guide to valuation ranges, revenue multiples, growth, churn, margins, concentration, and risk.
GuideSaaS ARR Multiples Explained
See why ARR multiples vary and how growth, retention, margin, scale, and buyer type affect a valuation range.
GuideSDE vs EBITDA: Which Earnings Metric Values a Small Business?
Understand seller's discretionary earnings and EBITDA, when each applies, and how add-backs change a valuation.
Live dataHow to Value an AI-Enabled Services Company
Value AI-native services businesses such as AI-enabled bookkeeping, recruiting, and consulting: margins, revenue quality, automation evidence, and multiples.
Buying & selling
7 guidesHow to Prepare Your Startup for Sale
Organize revenue evidence, operating metrics, product assets, risks, and buyer materials before listing a startup.
GuideStartup Buyer Due Diligence Checklist
A practical checklist for validating revenue quality, customer concentration, technology, operations, and transferability.
GuideHow to Sell a SaaS Business: A Step-by-Step Guide
Plan a SaaS sale from valuation and buyer materials to diligence, closing, and transition without losing momentum.
GuideHow to Buy a SaaS Business
Find, evaluate, price, and close a SaaS acquisition with a repeatable process for first-time and experienced buyers.
GuideLetter of Intent for a Startup Acquisition: What to Include
What a letter of intent covers in a small startup acquisition, which terms are binding, and how to negotiate them.
GuideEarnouts in Startup Acquisitions: How They Work
How earnouts bridge valuation gaps, how they are measured and paid, and the disputes buyers and sellers should avoid.
GuideAsset Purchase vs Stock Purchase in a Startup Acquisition
Compare asset and stock (share) purchases for small startup deals: liabilities, taxes, contracts, and transfer mechanics.
Payments
4 guidesWhat Is a Merchant of Record? MoR vs Payment Processor
How merchants of record handle sales tax, VAT, and compliance, and how they differ from payment processors like Stripe.
GuideStripe Fees Explained: What You Actually Pay
A plain-English breakdown of Stripe processing, international, currency conversion, dispute, and add-on fees.
Live dataSaaS Pricing Models: Flat, Tiered, Per-Seat, and Usage-Based
Compare SaaS pricing models, their effect on MRR and churn, and how to choose and test a pricing structure.
GuideHow Refunds and Chargebacks Affect SaaS Revenue
How refunds and disputes reduce reported revenue, how processors charge for them, and how to reduce them.
Building in public
6 guidesHow to Show Your Stripe Revenue on Your Website
Ways to display verified Stripe revenue publicly, from embeds and badges to public dashboards, and what to keep private.
GuideBuild in Public: A Practical Guide for Founders
What building in public means, what to share, what not to share, and how verified revenue makes updates credible.
GuideWhat Is an Open Startup? Publishing Revenue Publicly
How open startups publish revenue and metrics, the benefits and risks, and how to share numbers responsibly.
Live dataWhat Is Micro-SaaS? Definition, Economics, and Examples
Define micro-SaaS, understand its revenue and cost structure, and see how small software businesses are built and sold.
Live dataHow to Bootstrap a SaaS Business
Build a SaaS business without venture capital: validation, pricing, early distribution, and cash-flow discipline.
Live dataHow Much Money Do Apps Make?
How mobile apps earn revenue, what store commissions take, and why verified app revenue varies so widely.